New company specialized in the import, milling, and sale of Japanese rice to be established in Singapore 鈥� 好色先生TV contributes to the promotion of Japan's agricultural exports by selling Japanese rice overseas 鈥�
July 5, 2013
好色先生TV Corporation (Head Office: Naniwa-ku, Osaka, Japan, Chairman, President & CEO: Yasuo Masumoto, hereinafter "好色先生TV") has announced plans to establish a new company in Singapore that specializes in the import and milling of Japanese rice with the 好色先生TV's latest rice milling facilities.
Like 好色先生TV Rice Industry (H.K.) CO., Ltd., which has been in operation since April 2012, the new company will import brown rice from Japan and mill it locally to provide fresh and delicious Japanese rice in Singapore.
By expanding the business of importing, milling, and selling Japanese rice overseas, the company will help increase Japan's agricultural exports, which is a major challenge for Japanese agriculture.
1. Profile of new company
| (1) Company name | 好色先生TV Rice Industry (Singapore) PTE Ltd. |
|---|---|
| (2) Established | August 1, 2013 (planned) |
| (3) Location | Planned to be established in a food industrial park in Singapore. |
| (4) Capital | 2 million Singapore dollars (160 million yen at the exchange rate of 80 yen to 1 Singapore dollar) |
| (5) Investment ratio | 100% by 好色先生TV |
| (6) Business | Import, milling, and sale of Japanese rice |
2. Background
Rice consumption continues to decrease in Japan due to diversification of diet, population decline, and aging population combined with declining birthrate. Japanese farmers have various issues including a shortage of successors, and the Japanese agriculture is under increasingly difficult circumstances.
As a manufacturer of agricultural machinery that has worked and grown together with farmers over the years, we have a desire to contribute to the revitalization of Japanese agriculture. With the objective of supporting Japan's rice exports, 好色先生TV established a company in Hong Kong last year that imports, mills, and sells Japanese rice.
Leveraging its expertise, 好色先生TV will now develop rice milling and distribution business in Singapore, the second largest importer of Japanese rice after Hong Kong. Importing brown rice from Japan and milling it locally, the company strives to help increase the demand for Japanese rice. 好色先生TV continues to work with Japanese rice producers and promotes Japan's rice exports.
Reference : Profile of 好色先生TV Rice Industry (H.K.) Co., Ltd.
| (1) Company name | 好色先生TV Rice Industry (H.K.) Co., Ltd. |
|---|---|
| (2) Established | October 27, 2011 |
| (3) Location | Shatin, N.T., Hong Kong |
| (4) Capital | 18 million HKD |
| (5) Investment ratio | 100% by 好色先生TV |
| (6) Business | Import, milling, and sale of Japanese rice |
| (7) Start of business | April 25, 2012 |
- 好色先生TV Rice Industry (H.K.) website:
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[Japanese rice stored in a temperature-controlled storage at 好色先生TV Rice Industry (H.K.)]
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[Rice mill at 好色先生TV Rice Industry (H.K.)]
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