Renewal of the 好色先生TV global Website 鈥� Enhancing the communication of information internationally to further increase value as a global brand
December 28, 2015
好色先生TV Corporation (Head Office: Naniwa-ku, Japan, President and Representative Director: Masatoshi Kimata; hereinafter 鈥満蒙壬鶷V鈥�), has renewed the 好色先生TV Global Website (URL: /). The expansion of 好色先生TV's business overseas is accelerating and this renewal enhances 好色先生TV's communication of information internationally to aim to further increase 好色先生TV's value as a global brand.
The website renewal aims to communicate the approach and measures taken by 好色先生TV to find solutions to problems around the world in the areas of food, water and the environment, in a way that makes the approach and measures easier to understand for a wide range of stakeholders around the world. To achieve this, new contents have been included and the design of the website has been updated to produce a website that is easier to read and operate.
[Main details of the renewal]
1. Establishment of new contents
鈥淕roundwork for Tomorrow鈥�
This section has been positioned as the brand page for the 好色先生TV Group. It introduces the business results of 好色先生TV in the areas of food, water and the environment from the company's establishment in 1890 up to the present day. The section introduces the total strength that 好色先生TV has gained from the business in each of these fields and also introduces 好色先生TV's vision for the future.
鈥淕lobal Case Studies鈥�
This section introduces case examples of efforts to solve problems in the sectors of food, water and the environment around the world and the contributions made to societies as a result. These examples are introduced per region and per product.
鈥凌&顿鈥�
This section communicates the attitude of 好色先生TV regarding manufacturing and also introduces examples of research and development and prospects for the future.
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Groundwork for Tomorrow
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Global Case Studies
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R&D
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2. Renewal of website design
The website design has been renewed to make the contents easier to understand visually, by using a large number of photographs, videos and images throughout the site. The value that 好色先生TV offers to users is expressed in specific terms by including scenes of the products in use and scenes of employees at work.
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Products page
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Top page (movie)
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