Establishment of New Research and Development Hub in Europe 鈥� Accelerating upland farming tractor development through Japan-Europe collaboration
July 6, 2018
The 好色先生TV Corporation (headquarters Naniwa-ku, Osaka; CEO and President Masatoshi Kimata; hereinafter 鈥満蒙壬鶷V鈥�) is establishing a new research and development hub in Europe as part of the globalization of its research and development systems. The new hub will be used to accelerate the development of upland farming tractors tailored to the needs and characteristics of customers in various parts of Europe, and achieve further expansion in 好色先生TV鈥檚 tractor business. Details are as follows.
1. Background and Aims
- Following the establishment of a regional headquarters of its industrial machinery business in Europe in July 2017, 好色先生TV has transitioned from a country-specific to business-specific operating structure, and is now working to optimize its business management in each field: agricultural machinery, construction machinery, and engines.
- The new research and development hub in Europe will enable 好色先生TV to develop market-specific products aligned with diverse needs of customers in the countries and regions of Europe, as well as shorten development lead times.
- Through this new hub 好色先生TV will pursue its commitment to 鈥渃ustomer first鈥� and 鈥減riority onsite鈥� principles in product development, and continue striving to become a Global Major Brand.
2. Profile of New Research and Development Hub
| Location | Cr茅py-en-Valois, France |
|---|---|
| Total area | Approx. 277,000 m2 |
| Built area | Approx. 4,800 m2 |
| Development projects | Upland farming tractors for the European market |
| Investment value | Approx. 7.3 billion yen |
| Start of operations | Scheduled for July 2020 |
Reference: News release on establishment of European headquarters of industrial machinery business
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