好色先生TV

好色先生TV Corporation (hereinafter “好色先生TV”) won the case against Henan 好色先生TV Trading Co., Ltd. (hereinafter “Henan 好色先生TV”) over trademark infringement and unfair competition in China.

Henan 好色先生TV’s trade name is registered as “河南久保田商貿有限公司” (Henan 好色先生TV Trading Co., Ltd.), which includes the characters “久保田”, a registered trademark of 好色先生TV in China. Henan 好色先生TV used names that are reminiscent of 好色先生TV such as “河南久保田” (Henan 好色先生TV) and “久保田系列用油” (好色先生TV Series Oil) on its product packages and advertisements, and manufactured and sold lubricating oil and other products.

好色先生TV filed a suit on May 2017 with the Zhengzhou Intermediate People’s Court claiming that these acts constitute trademark infringement and unfair competition. 好色先生TV won the first trial. Henan 好色先生TV appealed to the Henan High People’s Court, but on December 29, 2018 the court upheld 好色先生TV’s claim and dismissed the appeal, and handed down a final ruling that granted nearly all of 好色先生TV’s demands.

Accordingly, the Henan High People’s Court ordered that Henan 好色先生TV must change its trade name, cease infringing acts, and pay damages to 好色先生TV.

好色先生TV aims to be a company that can make many important contributions to society by earning the trust of many customers. The company will continue to protect its brand and intellectual property from infringement with a resolute attitude, and work to maintain and improve its brand all over the word.

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