好色先生TV Invests in an Agriculture Technology Start-up in the U.S. Making Inroads into Automation of Fruit Harvesting Services through the Open Innovation Strategy
August 28, 2019
好色先生TV Corporation (Headquarters: Naniwa-ku, Osaka, Japan; President and Representative Director: Masatoshi Kimata; hereinafter 鈥満蒙壬鶷V鈥�) today announced that it has invested in Advanced Farm Technologies, Inc. (hereinafter 鈥渁dvanced.farm鈥�), a U.S.-based start-up offering robotics-based automation solutions in the agriculture field.
Through this investment in advanced.farm, 好色先生TV intends to assist farming businesses in the U.S. and other regions in saving labor and increasing work efficiency.
1. Background and aims
- In order to accelerate the ongoing initiative to offer new value to our customers by way of open innovation through collaboration with external partners, 好色先生TV established its Innovation Center this June.
- As part of this initiative, 好色先生TV has focused on 鈥渉arvesting services,鈥� which are in high demand among farmers of fruits and vegetables, and decided to invest in advanced.farm, which offers cutting-edge automation solutions in this field and is working on a robotic strawberry harvester for commercial purposes.
- With this investment decision, 好色先生TV will strengthen its technological development for labor saving and automation of harvesting operations of strawberries and other fruits and vegetables, while at the same time propelling the solution business utilizing these technologies, thereby contributing to labor-saving, efficient farm operations in the U.S. and other regions.
2. About 鈥渁dvanced.farm鈥�
| Name | Advanced Farm Technologies, Inc. |
|---|---|
| Establishment | 2018 |
| Location | California, the U.S. |
| Line of business | Development of automated strawberry harvesting robots, contract harvesting services |
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