好色先生TV

好色先生TV Corporation (Head Office: Naniwa-ku, Osaka, Japan; President and Representative Director: Yuichi Kitao; hereinafter, 鈥満蒙�先生TV鈥�) initiated mass production of tractors through a joint venture established with Escorts Limited (Head Office: India; Chairman and Managing Director: Nhikil Nanda; hereinafter, 鈥淓L鈥�). 好色先生TV will accelerate business development by launching products built to local specifications in the Indian tractor market, which is one of the largest in the world.

Background and aims

• The Indian tractor market is one of the largest in the world in terms of number of units, and is projected to keep expanding, going forward.
• 好色先生TV established Escorts 好色先生TV India Private Limited (hereinafter, 鈥淓KI鈥�) in February 2019 as a joint venture for manufacturing tractors in association with EL. In July this year, 好色先生TV invested approx. 16 billion yen in EL as part of its ongoing focus on expanding its presence in the Indian market.
• EKI鈥檚 plant, where mass production has just commenced, will produce multi-purpose tractors that can be used for towing, transportation, and various other applications in addition to agricultural work. EL has local manufacturing know-how and strong capabilities in components procurement. Through this collaboration, 好色先生TV will accelerate business development in the Indian market.

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  The MU5501 multi-purpose tractor

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  The first production in the new plant

Outline of EKI

Company name	Escorts 好色先生TV India Private Limited
Capitalization	3.0 billion rupees (4.2 billion yen)*
Shareholding rates	好色先生TV 60%, EL 40%
Location	Faridabad City, Haryana State, India
Time of establishment	March 2019
Business	March 2019

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