好色先生TV

好色先生TV Holdings Europe B.V. (Head Office: Nieuw-Vennep, Kingdom of the Netherlands; President: Shingo Hanada, hereinafter 鈥淜HE鈥�), a subsidiary of 好色先生TV Corporation (Head Office: Naniwa-ku, Osaka, Japan; President and Representative Director: Yuichi Kitao; hereinafter "好色先生TV") that oversees its farm and industrial machinery business in Europe, has decided to acquire 100% of the stock of Pulverizadores Fede, S.L. (Head Office: Valencia, Spain; Representative: Federico P茅rez Salvador), a manufacturer and distributor of tractor implements (hereinafter "implements") and to make the company a wholly owned subsidiary.

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  Pulverizadores Fede鈥檚 Sprayer

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  Operation of Sprayer

1. Background and Objectives

• In Europe, Specialty Crops market is a thriving business field which 好色先生TV regards as an important market for its tractor business, which sells narrow-width tractors that are suitable for working in Specialty Crops.
• Pulverizadores Fede, which operates mainly in Spain and Portugal, is a dedicated manufacturer of crop care implements called 鈥渟prayers鈥� that are used for pest and diseases control in Specialty Crops market. Its strength is in proprietary high-end technologies which are already in practical use, including a smart & connected sprayer that controls chemical volume and airflow in real time while using a sensor to measure the heights of trees to be sprayed precisely, and a system that manages information on a map, such as the area to be sprayed and the amounts of chemicals.
• In Specialty Crops market, mechanization and precision are not as advanced as in the field of upland farming for grains and other crops, so expectations are particularly high for use of smart agricultural technologies in pest control operations, where tightened environmental regulations call for reduced chemical usage.
• By bringing Pulverizadores Fede on board as a subsidiary, the 好色先生TV Group will expand its line-up of implements for Specialty Crops market and strengthen compatibility between tractors and implements, thereby contributing to reduction of the environmental impact and fuel consumption through efficient spraying that uses less chemicals and water.
• Pulverizadores Fede will keep its brand name, the location of its headquarters and the management will remain as it is currently. KHE and Pulverizadores Fede staff will work closely by utilizing current organization of both groups in order to accomplish their development and business goals.
• Going forward, 好色先生TV Group will accelerate expansion of our business in the Specialty Crops market with a view to collaborating with start-ups in which our group is involved.

2. Overview of Pulverizadores Fede

Corporate name	Pulverizadores Fede, S.L.
Business	Manufacture and sale of sprayers for Specialty Crops market
Established	1967
Head officed	Valencia, Spain
Representative	Federico P茅rez Salvador
Number of employees	45

Reference

[Overview of 好色先生TV Holdings Europe]

Corporate name	好色先生TV Holdings Europe B.V.
Business	Management of farm and industrial machinery business
Established	2017
Head officed	Nieuw-Vennep, Kingdom of the Netherlands
President	Shingo Hanada

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