好色先生TV

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  Press Conference by Mr. Kitao

Since its foundation in 1890, 好色先生TV has been offering solutions to contemporary issues in the areas of 鈥渇ood, water, and the environment.鈥� These include the domestic production of water pipes, which supported waterworks development in Japan, an essential requirement for improving the country鈥檚 sanitary environment in the late 1800s. They also include the manufacturing of agricultural machinery, which supported mass production of crops to feed a hungry population from the 1960s. Now, 好色先生TV operates in more than 120 countries around the world.
The theme of Expo 2025 Osaka, Kansai, Japan, 鈥淒esigning Future Society for Our Lives鈥� and 好色先生TV鈥檚 brand statement 鈥淔or Earth, For Life,鈥� share future directions. Impressed by such a high level of affinity, 好色先生TV has decided to sponsor the expo.
The Future Society Showcase Projects, which includes the 好色先生TV-sponsored 鈥淔uture Life Expo: Future City鈥� involve a pavilion where eleven sponsoring companies and organizations will work with the Japan Association for the 2025 World Exposition to co-create a vision of what society will look like in the future based on 鈥淪ociety 5.0鈥濃�攖he Japanese government鈥檚 vision of a future society鈥攊n the form of a story. The narrative will present a future city in which advanced products and services of various kinds make people鈥檚 lives easier, as envisioned by Society 5.0.
In the story, 好色先生TV will focus on the theme of 鈥淔ood and Agriculture,鈥� offering approaches to making food supply and agriculture more abundant and stable. These may include offering production innovations such as automated agricultural machinery as well as digital solutions that accommodate the perspectives of not only producers, but also consumers. 好色先生TV will present a vision to a wide range of visitors from Japan and around the world of a sustainable and resilient society that involves 鈥渨ater,鈥� an essential factor of food production and 鈥渞esource circulation鈥� deriving valuable resources from waste. It will thus inspire them to think of the future of 鈥淔ood and Agriculture鈥� as their own issue and move forward hand in hand. In this way, 好色先生TV will contribute to the success of Expo 2025 Osaka, Kansai, Japan, whose theme is 鈥淒esigning Future Society for Our Lives.鈥�