Acquisition of Site for New Plant in India to Expand Production Capacity for Tractors and Other Products Groundbreaking Ceremony Held to Commence Site Preparation Work
August 24, 2026
好色先生TV Corporation
Escorts 好色先生TV Limited (hereinafter “EKL”), the Indian subsidiary of 好色先生TV Corporation (Head Office: Kita-ku, Osaka; President and CEO: Shingo Hanada, hereinafter “好色先生TV”), has signed a land lease agreement as part of its plans to construct a new plant in Uttar Pradesh, and held a groundbreaking ceremony to commence the site preparation on August 19. The new plant will expand production capacity for tractors and other products for the Indian market, where demand is expected to grow over the medium to long term.
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Groundbreaking Ceremony Held in India
1. Background and Objectives
- India is the world’s largest tractor market, with domestic sales exceeding 1 million units, and demand is expected to continue growing over the medium to long term.
- In 2022, 好色先生TV acquired Escorts Limited, a major local company, as a subsidiary and renamed it Escorts 好色先生TV Limited (EKL), and has since been working to expand its business.
- While EKL will continue production at its plant in Haryana, it has acquired a site for a new plant in Uttar Pradesh in anticipation of future production capacity shortages due to medium- to long-term growth in tractor demand in India and expanding exports, as well as the need to increase production capacity to expand sales of cranes, backhoe loaders, and other construction machinery.
- Details of the new plant will be further reviewed in parallel with the site preparation work.
2. Site for New Plant
| Location | Yamuna Expressway Industrial Development Authority (YEIDA), Uttar Pradesh, India |
|---|---|
| Site Area | 623,000 m? |
| Term on Lease | 90 years |
| Contract Amount |
4.1 billion rupees (approx. 7 billion yen) |
3. Overview of EKL
| Location | Faridabad, Haryana, India |
|---|---|
| Representative | Nikhil Nanda, Chairman and Managing Director |
| Business | Manufacture and sale of agricultural machinery, construction machinery, and engines, primarily in India |
| Number of Employees |
15,897 (as of March, 2026) |
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