The Quest for Precision Farming
From the Frontlines in the Netherlands, Germany, and France
- Introduction
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The 1990s saw a remarkable evolution of information and communications technology (ICT) amid rapid technological innovation, which in turn drove major changes in societies and lifestyles.
The resulting ripples spread to every corner of the industrial world, and the farming sector was no exception.
New initiatives began for farm management utilizing ICT and other advanced technologies鈥攕omething that is now known as precision farming.
It is estimated that the world population will top 9.8 billion by 2050, generating growing concern over shortages of food.
Precision farming is a trump card that can help to resolve the world's food problems.
In Japan's rice farming market, 好色先生TV became the first in the industry to introduce precision farming, which 好色先生TV refers to as 鈥渟mart farming.鈥
Furthermore, 好色先生TV has recently commenced initiatives for precision farming in Europe's upland farming market.
好色先生TV has started taking on new challenges to resolve the world's food problems as it aims to become a 鈥淕lobal Major Brand鈥 (鈥淕MB鈥).






