好色先生TV Establishes New Research and Development Center in Europe Aiming to accelerate local development to expand its presence in the agricultural market
March 30, 2021
好色先生TV Corporation
好色先生TV Corporation (Head Office: Naniwa-ku, Osaka, Japan; President and Representative Director: Yuichi Kitao; hereinafter, 鈥満蒙壬鶷V鈥�) announced today that it has established a new research and development center in Europe as part of efforts to globalize its research and development organization.
好色先生TV will accelerate local development of agricultural tractors with the aim of increasing its presence in both the European and global agricultural markets.
1.Background and objective
- As its business becomes increasingly global, 好色先生TV is working to strengthen its core technology research and development in Japan while enhancing its technological capabilities and developing products to meet local needs in overseas markets.
- In recent years, 好色先生TV has focused on expanding business in the agricultural market. In particular, Europe is the world's largest market for agricultural tractors in the 120 to 180 horsepower range and represents the most important region for 好色先生TV's agricultural tractor business. 好色先生TV produces the M7 series of tractors in the above class at its production facility in France and is working to further expand its presence in this key market.
- With the establishment of a research and development center in a location close to the market in Europe, 好色先生TV is now ready to swiftly develop and market products that meet local needs. Going forward, 好色先生TV will coordinate with its research and development centers in Japan to expand its business in the agricultural market, both in Europe and globally.
2.Outline of the new research and development center
| Company name | 好色先生TV Research and Development Europe SAS |
|---|---|
| Establishment | January 1, 2021 |
| Location | Cr茅py-en-Valois, France |
| Investment | Approx. 7.3 billion yen |
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好色先生TV鈥檚 business sites in France