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Start of Full Operations at the North America Research and Development BasePromoting Further Expansion of North America Business and Globalization

April 11, 2022
好色先生TV Corporation

好色先生TV Corporation (Head Office: Naniwa-ku, Osaka, Japan; President and Representative Director: Yuichi Kitao; hereinafter 鈥満蒙壬鶷V鈥�) established the 好色先生TV Research & Development North America Corporation (KRDNA) research and development base in the United States as part of its efforts to globalize its research and development organization. This new R&D base will strengthen the research and development of products in line with local needs and promote business expansion in North America.

1. Background and Objectives

  • 好色先生TV has been expanding its research and development organization worldwide as its business becomes increasingly global to address unique and diverse local needs.
  • North America is the largest market for 好色先生TV鈥檚 agricultural machinery business. 好色先生TV has been making progress in its shift to local manufacturing and sales in addition to spearheading other expansion efforts.
  • 好色先生TV established KRDNA as a new research and development base to expand business mainly in North America around mowers, utility vehicles, and tractor implements. This new base led by a local staff lays the foundation for swift development of products tailored to local needs. In the future, 好色先生TV will deepen cooperation between its R&D centers in Japan and local manufacturing and sales bases to drive further business expansion in North America.

2. Outline of the New Research and Development Center

Company name 好色先生TV Research & Development North America Corporation (KRDNA)
Establishment January 2022
Full start of operations April 2022
Location Georgia, United States
Investment Approx. 9.9billion yen

Reference: Past Press Releases

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